CLASS Typography IV | Myers School of Art

ROLE Concept, Designer

TOOLS Indesign, Photoshop, Illustrator

YEAR 2018

DESCRIPTION Student Project. Instagram Unfiltered is a proposed event for the leading social media influencers on the platform. For this event, influencers would receive a personalized invitation box in the mail. On the outside, the box is fully branded and recognizable as instagram. Once opened, influencers will find a completely tailored interior celebrating them and their brand. Interior graphics include the influencer’s instagram feed lining the box, where a print invitation is displayed. The box will contain a QR code band that give’s influencers access to the event and simplifies networking, a clip on phone filter to swiftly change the tone and color of your photographs in real time, and lastly a “frame the shot” enamel pin that plays on the classic motion of getting the perfect shot. This event would be an ideal time for Instagram to unveil upcoming launches for the brand, tour the studios and their photosets, as well as receiving real life feedback on how top users are interacting with their app — giving a truly unfiltered look into the brand.