CLASS Corporate ID | Myers School of Art

ROLE Concept, Designer, Brand Identity/Voice, UX/UI

TOOLS Indesign, Illustrator, Photoshop

YEAR 2018

DESCRIPTION Student Project. This laidback restaurant and pub is located in the Historic Medina Square, residing in an old bank building that was built in 1891. For this rebranding and buildout project, the unique location of the pub is highlighted and celebrated in the logo including a twist on the old-timey bank robber trope. Bold graphics, contrasting colors, and mysterious type is paired to create a fun and memorable experience for anyone that finds themselves at P.J.’s doorstep. My only question… will this be your new go-to getaway bar?