CLASS Typography III | Myers School of Art

ROLE Concept, Designer, Layout Design, UX/UI Design, Photography, Brand Identity/Voice

TOOLS Indesign, Photoshop, Lightroom

YEAR 2017

DESCRIPTION Student Project. Homeward Hound is a campaign to raise awareness for dog adoption. This campaign’s main slogan “Homeward Hound” plays off of Tracy’s Dogs unique non-profit approach—traveling across the United States to deliver their pups to their new forever homes. The ultimate goal of this campaign is to bring awareness to the hardships so many dogs face each day, and how fulfilling adoption can be for both the pet and its owner. The campaign consisted of web applications (both mobile and desktop), magazine ads, outdoor advertising, and a billboard. As a take-home gift for each adoption, new pet parents will receive a personalized collar and leash set, symbolizing the dogs journey to love, family and home.